VICE PRESIDENT

Associate Professor and Chair at the Department of Communication Research of the University of the Philippines College of Media and Communication

Julienne Thesa Y. Baldo-Cubelo, PhD (she/her) is an Associate Professor and Chair of the Department of Communication Research of the College of Media and Communication, University of the Philippines Diliman. She teaches qualitative research analysis and qualitative research methods in the undergraduate and the graduate studies programs. She has an M.A. degree in Women and Development Studies and a doctorate in Communication. Her scholarship revolves around gender, family communication, communication-as-culture, representation in advertisements, feminist standpoint, and participatory communication. 

She has fifteen years of experience in active development work as a trainer, a community radio program producer/broadcaster, and a community organizer. 

She regularly holds workshops in government offices, private organizations and communities on the following topics: Safe spaces, Parent-adolescent conversations about social media, Communicating diversity, Gender sensitivity for beginners and advanced advocates/allies; and breastfeeding.

She has published academic articles on gendered work, representations of beauty, depolitization, and friendship navigations among the Z and Alpha generations.

She is a mother of three. 

Baldo-Cubelo, J. T. Y. (2024). Rituals of motherwork through conversations regarding social media use: A feminist re-imagination of mothering. Plaridel, 21(2), 57-92. https://doi.org/10.52518/2024.21.2-02jtbcbl

Baldo-Cubelo, J.T.Y., San Pascual, M.R.S. (2024). Navigating Friendship Among the Consciously Self-aware Generation. In: Yee, A.Z.H. (eds) Mobile Media Use Among Children and Youth in Asia. Mobile Communication in Asia: Local Insights, Global Implications. Springer, Dordrecht. https://doi.org/10.1007/978-94-024-2282-5_7 

Baldo-Cubelo, J.T.Y. (2021). Filipino women ad-makers’ standpoint on their professional environment’s regard of women and women in beauty product ads. Plaridel 18(01), 231-263. https://doi.org/10.52518/2021.18.1-03bldcbl

Baldo-Cubelo, J. T. Y., Cox, C. A., R., & Solis, R. J. C. (2016). The epal effect: A theory-based assessment of the “Bawal ang Epal Dito” Campaign for the Pantawid Pamilyang Pilipino Program. Plaridel, 13(2), 23-50. https://doi.org/10.52518/2016.13.2-02socuco 

Baldo-Cubelo, J. (2015). The embodiment of the new woman: Advertisements’ mobilization of women’s bodies through co-optation of feminist ideologies. Plaridel, 12(1), 42-65. https://doi.org/10.52518/2015.12.1-03cublo