Events

21 March 2026, 1-5pm Philippine Time, UP CMC/Zoom

We’re excited to invite you to PACMRI’s General Assembly and Elections 2026! ✨

We begin with a special public research talk: Crafting Culturally Intelligent Storytelling in Communication and Media Research in and of the Philippines by Ned Legaspi, in partnership with the UP Department of Communication Research as part of Tayô Tayo: Celebrating 50 Years of the Department of Communication Research.

📖 This talk is free and open to the public — join us in exploring how storytelling can honor culture, community, and research in the Philippine context.

Please pre-register here for the research talk: https://ggl.link/2026ResearchTalk 

Afterwards, PACMRI members will gather for our General Assembly and Elections. This portion is exclusive to registered members, as we continue shaping our collective direction and leadership.

📝 Registered members, please pre-register here: https://ggl.link/2026GenAssembly

Whether you’re joining us for the research talk or as part of the assembly, we look forward to celebrating knowledge, community, and shared vision together.

5 December 2025, 1:00pm-2:30 pm Philippine Time, Zoom

Join us for our last masterclass of the year on December 5, 2025, 1:00 PM Philippine time, as scholars and teachers from the University of Santo Tomas share their insights on “Theorizing in Action: Communication Research at Work.” 

This Masterclass brings together emerging and established communication scholars from University of Santo Tomas – Department of Communication and the Research Center for Social Sciences and Education (RCSSED) to explore the practice of theorizing as both foundation and frontier of communication research. Moving beyond the application of established frameworks, the panel highlights how theory is imagined, constructed, and mobilized to interrogate contemporary phenomena in Philippine and global contexts.

The presentations demonstrate the diverse pathways of theorizing: from constructing new models that map uncharted terrains such as human–AI communication, to advancing decolonial perspectives that reclaim Filipino personhood as a lens for digital identity, to applying marketing communication theories in designing and evaluating messages, to reinterpreting space as a communicative agency for community-building. Collectively, these contributions showcase theorizing not as an abstract pursuit but as a living practice—one that generates critical, empirical, and practical tools for understanding how humans interact with technologies, cultures, and institutions.

By situating theory as both process and product, this panel underscores its indispensable role in shaping the future of communication and media research.

This masterclass is held in collaboration with the University of Santo Tomas – Department of Communication and the Research Center for Social Sciences and Education (RCSSED).

Registerfor the Zoom session here: https://tinyurl.com/2025Masterclass6

Due to adjustments in line with Meta's recent live function concerns, this masterclass will be held solely via Zoom. 

See you all! 🙂

28 November 2025, 1:00pm-2:30 pm Philippine Time, Zoom

What does it mean to listen deeply to the land, the people, and the pulse of Mindanao? 📝📑

Join us for our much-awaited masterclass on 28 November 2025, 1:00 PM Philippine time, as we turn to the scholars and teachers of Xavier University - Ateneo de Cagayan to expand on “Notes from the Field: Scholarship Trends in the Development Communication Landscape of Mindanao.”

Hear from Dr. Shiella Balbutin and Prof. Rechelle Tolinero-Barraquias as they share field notes, reflections, and scholarship that illuminate the development communication landscape of the region.

This masterclass is held in collaboration with Xavier University - Ateneo de Cagayan and continues our commitment to amplify place-based scholarship and praxis.

Register for the Zoom session here: bit.ly/2025Masterclass2 

Due to adjustments in line with Meta's recent live function concerns, this masterclass will be held solely via Zoom. See you all! 🙂

21 November 2025, 1:00pm-2:30 pm Philippine Time, Zoom

In a world of constant noise and divided narratives, how do we stay ethical, mindful, and well?

Join us for our next PACMRI Masterclass on 21 November 2025, 1:00pm Philippine time, where we bring together voices from Iloilo:

📰 Francis Allan Angelo on “Media Ethics and Practice Amid Disruptions in the Information Ecosystem”

🧘 Prof. Zsa Zsa Bacaling-Cabag on “Centering Mindfulness and Mental Health in Communication and Media Research”

Together, we’ll explore how media practitioners and scholars can navigate polarization with integrity and care – how media can be both responsible and restorative.

Register for the Zoom session here: https://tinyurl.com/2025Masterclass5 

Due to adjustments in line with Meta's recent live function concerns, this masterclass will be held solely via Zoom. See you all! 🙂

14 November 2025, 1:00pm-2:30 pm Philippine Time, Zoom

From Facebook images to food traditions to shifting vocabulary – Pampanga’s cultural signs are changing, but they’re far from lost.

In this PACMRI Masterclass on 14 November 2025, 1:00pm Philippine time, educators from Angeles University Foundation explore the evolving heritage of Pampanga through three compelling lenses:

🌿 Prof. Cris M. Balingit on “Resiliency in the Filipino Context: A Visual Analysis of Facebook Image Trends”

🔥 Prof. Dame B. Avelino on “Apag Angeleños! Constructing the Culinary Image of Angeles City”

💬 Dr. Ariel T. Gutierrez on “The Dynamics of Kapampangan Vocabulary in the Digital Age”

Join us as we reflect on how cultural signs adapt, endure, and transform across time.

Registe for the Zoom session here: bit.ly/2025Masterclass4 

Due to adjustments in line with Meta's recent live function concerns, this masterclass will be held solely via Zoom. See you all! 🙂

6 November 2025, 2:00pm-3:30 pm Philippine Time, Zoom

How do audiences move from awareness to action? And what role does creativity play in that journey? 👾🎨

Join us for our next PACMRI Masterclass on 6 November 2025, 2:00pm Philippine time, with Dr. Miguel Paolo Paredes, Chair of the Department of Marketing and Advertising, De La Salle University. In this session, Dr. Paredes invites us to revisit and reimagine the model – asking how creativity can transform not just consumer behavior, but the very way we think about advertising’s role in society.

Register for the Zoom session here: bit.ly/2025Masterclass3 

Due to adjustments in line with Meta's recent live function concerns, this masterclass will be held solely via Zoom. See you all! 🙂

9-10 October 2025, University of the Philippines Los Baños

The Speech Communication Conference 2025 proudly partners with the Philippine Association of Communication and Media Research, Inc. (PACMRI)—an organization committed to advancing local research in communication and media.

Meet scholars from this esteemed network and learn more about PACMRI at #SCC2025!

#SCC2025 takes place on October 9–10, 2025, with the theme:
“On Speaking Terms: Enabling Encounters, Engaging Communities.”

Learn more about the conference brief and sub-themes:
www.dscta.kal.upd.edu.ph/speechcommunicationconference

3 October 2025, 1:00pm-2:30pm Philippine Time, Zoom

What stories live in the pixels? What wisdom travels through signal and screen? 💻

Join us in our first masterclass for the year on 3 October 2025, 1:00 PM Philippine time, as we bring together two research journeys under the discussion on “Digital Media and Indigenous Communities: Technology, Identity, and Cultural Preservation.”

Hear from our esteemed scholars and teachers from the Lyceum of the Philippines University as they share their research experiences and insights on the following projects:

📒 Profs. Joanna Rojo and Mylah Sison on “Digital Narratives and Indigenous Identity: Examining the Intersection of Media Consumption, Cultural Identity Construction, and Educational Development Among the Ayta Community of Botolan, Zambales”

📒  Profs. Miguel Nera and Janice Roman-Tamesis on “Media Use, Information Access, and Technological Preferences Among Members of the Dumagat Community in Aurora Province, Philippines”

Don’t miss out on this insightful discussion - register for the Zoom session here: bit.ly/2025Masterclass1

You can also watch the livestream on our Facebook page, so make sure to give us a like and follow! See you all! 🙂