Director of Research

Moireen Nicola Antoinette S. Espinosa, MMC

Department Chair of BCJMMA at the Lyceum of the Philippines University Manila

About

Moireen Nicola Antoinette S. Espinosa  is a Filipino scholar and educator specializing in Philippine culture, media, and marketing communications. She earned her Bachelor of Arts in Philippine Studies major in Filipino in Mass Media from De La Salle University, where her undergraduate thesis “Ampalaya: Pait ng Konsumerismo sa Panahon ng Herbal Media” received the Best Thesis Award in 2008. She later completed her Master of Marketing Communications at the same university, focusing on integrated marketing strategies and consumer engagement.

She is currently the Department Chair of BCJMMA at Lyceum of the Philippines University Manila. Her academic interests include media studies, consumer culture, marketing communication, and Philippine socio-cultural analysis, particularly examining how media and advertising shape public perception and consumer behavior.